Yesterday evening, the Chairman of The Dean Heathcote Company, the Viscount Prestwood, announced that the group would be undergoing “exciting new expansions”.
In his announcement, the Chairman confirmed the Company’s entrance into the world of motorsports, with a new motorsport division, Dean Heathcote Racing, beginning operations with the Motorsport Association (MSA UK).
Dean Heathcote Creative was also established, with the aim of taking a “designer-first approach” to “help unlock the creative potential of [the] community”.
Speaking to the Corporation, the Chairman, also referred to as the Peer of Beer, said that Dean Heathcote Creative is “inspired the likes of Leahvnx Creative and SB Creative”.
Who is Dean Heathcote?
Dean Reed Heathcote, 1st Viscount Prestwood, is a British politician and businessman who served as Prime Minister of the United Kingdom four times.
He has also been a member of the House of Lords since mid-August, following a peerage being conferred upon him by His Majesty King Louis for political and community service.
Dean also served as the Director-General of the British Broadcasting Corporation four times.
What is The Dean Heathcote Company?
The Company is a multi-sector group “sustaining influence through pubs, press, and the pulse of the people”.
“The Dean Heathcote Company is a cross-sector enterprise with interests spanning hospitality, newsmedia, publishing, and related public-facing industries, operating wherever people gather, speak, and listen.”
The Company was founded in March 2025 through a combination of holdings within the media sector, however its success can really be credited to Dean’s Inns, which didn’t open until October of the same year.
The Dean Heathcote Company also run the Great Election Pledge, whereby a grand total of £2,959.20 has been raised during General Elections and donated directly to real life charities.